Brand Warfare: 10 Rules for Building the Killer Brand by David DAlessandro


Brand Warfare: 10 Rules for Building the Killer Brand by David DAlessandro

Download Brand Warfare: 10 Rules for Building the Killer Brand ebook by David DAlessandro

Type: pdf, ePub, zip, txt
Publisher: McGraw-Hill
Released: August 23, 2002
Page Count: 240
Language: English
ISBN-10: 0071398503
ISBN-13: 978-0071398503

Download link: Brand Warfare: 10 Rules for Building the Killer Brand

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Description

From Publishers WeeklyIn this short, concise work, DAlessandro, CEO of the John Hancock insurance group, entertainingly hammers home the importance of creating and maintaining a brand. In his view, a brand is whatever image a customer conjures up upon... read more ...











 
 
 
 
 
 



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